Company Overview: Providing financing options to those with new, poor or no financing in the new and used-car environment. Customers fill out the online form and get connected to purchase a new vehicle.
Customer Requirement: Full branding and website was required for this company. They wanted a pictorial icon that was marketable and recognizable.
Natural Graphics Feedback: Although this was the first logo that was provided to this customer, it was not originally received with love. However, while working through the process of other prototypes, they came back to say that this one kept growing on them and their business partners and therefore were overjoyed with it. They have since informed us of the overwhelming response to this logo!